About Us

The Original – Made in Germany

Softbaits developed for different fishing methods.
Several years of development work have gone into our softbaits. During this process, we worked on the material, shapes and colours and developed the different Moby Softbaits step by step. Moby Softbaits are manufactured in Germany using an injection moulding process. Depending on the model, the softbaits are available in different shapes and designs for different fishing applications.

Selected models, including the Moby Shad, feature an integrated hook channel. This is part of the bait design and helps position the bait on the hook.

Material

Moby Softbaits are manufactured using a specially developed TPE material. The softbaits are processed using injection moulding in Germany.
The colours and glitter used for Moby Softbaits are manufactured in Germany.

For storage, we recommend keeping Moby Softbaits separate from other softbaits and materials unless their compatibility when stored together is known. Different bait materials may interact with each other during prolonged storage.

Development History

We are three brothers from Hessen with a shared passion for fishing. Our father introduced us to fishing when we were children. He took us to the Edersee as well as to various rivers and ponds. Over time, this developed into our enthusiasm for fishing with artificial lures for predatory fish. In 1998, we came up with the idea of developing our own artificial lure. At the time, we were 13, 15 and 20 years old and did not yet have the technical knowledge or resources needed to put the idea into practice.

In 2005, with our own company, CAD software, milling machines and plastics processing capabilities, we returned to the idea of developing our own artificial lure. The first softbait was designed and a corresponding mould was produced. One important part of the development process was finding a suitable material for our softbaits. Together with a plastics manufacturer from Bavaria, we worked on different material formulations and carried out development trials.

After various trials, the first prototypes were produced and tested. During this stage of development, we also met our friend Jörg Strehlow. His experience and ideas contributed to the further development of the products. The first “Deutschland-Kaulis” and the Moby Shad were developed. The Deutschland-Kauli was later renamed Long Shad. Further Moby Softbaits followed, including V-Stint, Grundi, Racker Shad, Monster Shad and Ego Shad. The development of our materials, manufacturing processes and bait designs has continued since then. In 2013/2014, the “Moby Softbaits” brand and the term “Moby” were registered for the field of fishing. In 2015, the Moby Softbaits website, including an online shop for consumers, was launched.

Product Information

• Moby Softbaits are manufactured using a specially developed TPE material.
• The softbaits are manufactured in Germany using an injection moulding process.
• The colours and glitter used for Moby Softbaits are manufactured in Germany.
• Selected Moby Softbaits feature an integrated hook channel.
• The different bait models vary in shape, size and design.
• The softbaits are available for different fishing methods and applications.
• For storage, Moby Softbaits should be kept separate from other softbaits and materials unless their compatibility when stored together is known.